With an increase from 39 to over 200 vegan wines in a year – Majestic are putting their sights on further increases to their range of wines in the category, alongside vegetarian and organic listings.
“The way we all eat, and drink, is changing – people are more aware.” explains Trading Director, Rob Cooke. “Wines with no animal or dairy contact are becoming more and more prominent – and we want to make sure the Majestic range reflects that”.
But what makes a wine vegan?
Well, making wine is a long and tricky process which kicks up a lot of residue (grapes skins, yeast – things like that). This is all residue you don’t want to see in your wine glass, so winemakers across the globe use various different fining agents to remove it. These are often animal or egg derived – but can be replaced with materials like limestone or clay; making the wine vegan friendly.
As more of us shun meat in our daily lives, winelovers across the UK are following suit with the bottles they drink, wanting more wines on their shelves which have not come into contact with animals or dairy. Rob Cooke wants to make sure that, whatever your diet, Majestic has the perfect bottle for you.
“Vegan, and actually vegetarian and organic, are a key focus for Majestic as we approach our range review. It’s an area which is only going to get bigger and bigger. We will be working more seamlessly with our suppliers to impress upon them the importance of the vegan market. Watch this space – because it’s high up our priority list to dramatically increase our vegan, vegetarian and organic footprint.”
Try this fantastic Vegan Wines today –
Vinalba Malbec Bonarda 2018
Vinalba are one of our and our customer’s favourite Argentinean wineries. The latest addition to the range is a perfect and rich balance between Malbec and Bonarda with fresh cherry flavours and floral notes. https://www.majestic.co.uk/wines/vinalba-malbec-bonarda-40174
Definition Albarino 2018
Silver medal winning, vegan greatness from an iconic Galician producer. This is everything you want in a white wine – an Albariño bursting with fresh fruit and a whiff of sea air. https://www.majestic.co.uk/wines/definition-albarino-14670
Graham Beck Brut Rosé NV
It’s made with the same laborious method as Champagne. But because it’s from South Africa, you pay a fraction of the price. Decanter called it “great value” in their roundup on top vegan wines. You’ll see why in its elegant creamy red-fruit aromas, rich mousse and brioche-laden finish. https://www.majestic.co.uk/sparkling-wines/graham-beck-brut-rose-23014