Much to the delight of customers knocking on the doors from 8am this morning, we’re delighted to announce the opening of our latest new store in Beaconsfield, Buckinghamshire!
The new Beaconsfield store is a slightly larger unit than the average Majestic site, situated in the center of the affluent market town on Penn Road.
The latest branch also features an enlarged dedicated fine wine section, a new style tasting counter and revamped branding. It will also act as a hub store for Majestic Commercial, the retailers on-trade business to business arm. The building, which for years was a car showroom, now hosts thousands upon thousands of beers, wines and spirits – all ready to be discovered by local residents.
Beaconsfield is a location Majestic has been keen to open a store in for almost three decades. This new branch, together with the recently opened Henley store, fits into a wider store opening strategy for the retailer.
Whilst free tastings and events were currently off the menu, new store manager Jake is keen to get to know his locals tastes and habits – particularly with the newly improved range available within the store.
Speaking at the store opening this morning, Majestic CEO John Colley said:
“We are absolutely delighted to finally be here in Beaconsfield! The welcome we’ve had has been fantastic and it’s an area we’ve long been looking to open a store in. You could really sense this morning how excited our customers were to get in and explore the range – and I’m sure it’s going to be a brilliant spot for us“
Majestic staff have been offered a bounty of £1,000 to find potential new sites in certain white space locations which fit their warehouse-come-store model. The retailer is also focusing on refitting a large number of key sites – including the flagship Clapham store, which is due to reopen this month, and removing the pink branding as introduced during the Naked era.
“Whilst some retailers have seen the last year as a reason to retreat from face to face retail, we’re doing quite the opposite. Our stores have done an incredible job of serving our customers throughout, introducing hundreds of thousands of new shoppers to our fantastic business and fulfilling record home deliveries with their vans. We are extraordinarily proud of the role our colleagues have played in this, and they have done it safely and with their customary passion and service levels.”